![lettering logo design lettering logo design](https://thumbs.dreamstime.com/b/new-york-logo-design-trendy-lettering-text-font-print-card-t-shirt-mug-souvenir-vector-eps-159443347.jpg)
Lord & Taylor logo redesigned in 2015 Madewell launched by J. But even in a world of corporate logos with hard and polished edges, some of the most valuable consumer brands draw from a made-by-hand aesthetic.
#Lettering logo design free
The hand-lettered approach can be perceived by some as a more free form, illustrative approach to design - one suited only for small business and boutique services. Hallmarks of good design are just that, regardless of the style. Considerations for balance and the use of negative space are also still exceedingly important in the implementation of a hand-drawn logo. A curve here or sweep there can give a logo an entirely different energy - be it calm, measured, whimsical or flamboyant. The ability to read and understand the intention behind a typeface is always relevant, especially where it concerns the hand-lettered variety.
![lettering logo design lettering logo design](https://miro.medium.com/max/1400/1*cCk0ty2ffAzerPcF2333ow.png)
It is certainly not suitable for every project or every brand. The hand-drawn style is most often utilized to make brands more approachable, or to communicate attributes like raw, organic and earthy, homegrown, hand crafted, or even retro. This is not to say that “cleaner” design approaches lack personality or character all good logos carry a specific energy and intention behind them. The subtle irregularities of the hand-drawn approach captivate consumers in a different way, reminding them that there is a human hand behind what they are viewing. The beauty of the hand-drawn movement is that the creator is not hidden behind the perfection of precise symmetry and linear edges. The fact that companies, big and small, are willing to commit to this aesthetic is a signal that the discipline has been revived and restored to elevated ranks, suitable for more than just one-off print ads exploring more “creative” and “free-spirited” messaging.Ītlanta area businesses with hand drawn logos.
![lettering logo design lettering logo design](https://pixel77.com/wp-content/uploads/2014/07/Taking-Calligraphy-to-a-New-Level-Hand-Lettered-Logos-3.jpg)
Perhaps the true indicator of the value of hand lettering to the design world is its increased use in logos and branding. Right: Gold’n Plump “Gold’n good.” advertising campaign hand lettering by Alison Carmichael Left: San Francisco Chronicle Magazine Cover hand lettinerg by Leigh Wells. Troegs Brewing Company packaging redesign hand lettering and artwork by Lindsey Tweed Program, American Heart Association New York Heart Ball calligraphy by Iskra Johnson In fact, they’ve been cropping up everywhere - magazine covers, advertising, signage, packaging and more. As a result, the disciplines of calligraphy and hand lettering are no longer relegated to wedding suites and fancy invitations. But now, with big brands like Microsoft, Google and Apple leading the trend of flat and minimal, more and more companies are searching for ways to stand out. This once necessary skill took a back seat, becoming all but obsolete, with the dawn of the digital age. If 2014 was the year of typography then 2015 was the year of hand lettering.